Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 12 Consecutive Years, today announced that Eric Braganza will retire as the President of India operations effective January 1, 2022.
Eric Braganza is a veteran in the consumer durables industry who brings along an inspiring professional experience of over 35 years and has been spearheading the organization since September 2009. In his role, Mr. Braganza has put the building blocks, talent, and strategies in place at Haier India that serve as the foundation for the company’s continued growth for the past 12 years in the consumer durables market in India.
Under Eric Braganza’s leadership, Haier India continued to record phenomenal y-o-y growth over the last few years to become one of the most prominent brands in the home appliances and consumer electronics industry. His management prowess proved instrumental during Haier’s expansion in India, playing a pivotal role in establishing partnerships with some of the largest national and regional retailers in the country.
Commenting on the development, Eric Braganza said, “Haier is one of the most exciting, innovative and mission-driven companies, and I am honored to have led the brand in India in its growth journey. Today, the brand has made a significant impact in the market with its commitment to serve the needs of Indian customers, guided by its core philosophy of ‘Inspired Living’. ”