Kulbhushan Seth is the Vice-president at Casio India. He has over 31+ years of total experience. Kulbhushan’s wide experience lies in various fields including strategic planning, sales, marketing, commercial, R&D and manufacturing.
Here we have an account from Kulbhushan Seth, Vice-president, Casio India.
What is the most important lesson that you have learnt in your career so far?
The important lesson that I have learnt in my career is that most things can’t be classified as right or wrong. There are various perspectives to everything. The more we understand it, the more we learn from situations. Always remember, failures are a very important part of our journey as human beings and as professionals.
How long have you been working with your current organisation and what are your major contributions?
I have been part of the Casio family since its early days in India. Since 1996, I have worked across different departments helping establish Casio as a key player across different categories and build it into a stronger brand in India. I have been involved in strategic planning, new product and category development, channel development and marketing initiatives.
What are your strategies for business growth in 2021?
We are trying to evolve our business strategies and operations based on the current disruptive business environment. These also include taking care of the mental well-being of our employees and partners. We have changed some of our channel strategies to support our partners to have reasonable business under current market conditions.
Did you encourage upskilling programs for employees? If yes, how did it change the working structure?
The pandemic has significantly changed how we work and interact with our employees. We have tried to skill-up our employees to manage business while working from home. We have made it a top priority to keep our employees motivated and engaged. As a result, we’ve launched a number of initiatives that include not only one-on-one interactions but also the gathering of larger groups for team learning sessions via video calls. We have placed a strong emphasis on continuous learning in our completely virtual work environment. We also created virtual fun sessions such as Chai pe Charcha, in which employees from various departments come together to learn about their colleagues, exchange ideas, and much more. It is more about learning than it is about participation.
Furthermore, as a responsible company, we made certain that during the pandemic, we shared the Government guidelines, recommended appropriate behaviours, and important Do’s and Don’ts with each of our employees.
Were there any new employee benefits introduced amid the pandemic?
We at Casio India, always prioritize the health and wellbeing of our employees. During the pandemic, a support group had been set that ensured any affected employee or family member received immediate expert teleconsultation and arranged oxygen concentrators for treatment if required. This support group also helped employees who are staying alone, with other things to manage their daily chores. The company also fast-tracked its medical insurance cashless claim process for the ease of its employees. We undertook a free vaccination program against Covid-19 for our employees.
What work structure – remote or hybrid – will your company follow now?
With the vaccination, there is a possibility of safe return to the traditional workplace. However, seeing the success of the work-from-home format, we will ensure that flexibility and ease of our employees is paramount. The future is definitely going to witness a higher hybrid work structure that will benefit both organisations and its people.
How did you ensure the mental wellbeing of your employees?
During the difficult times, mental wellbeing was adversely affected. Therefore, we ensured regular communication with our employees through the HR teams and the leadership of the company. We organised fun after-work sessions for employees to share their experiences of working from home and stories from their personal lives, much like we used to have in earlier scenarios of working from the office.
What’s your advice to people pursuing a career in your industry?
Career and expectations from it should be decided based on one’s strengths and weaknesses. The other important thing is to enjoy what one is doing and work sincerely and ethically. Focus on an individual’s contribution to the organisation is an important aspect to be kept in mind all the time.